I mean honestly, does it?
I know I hold myself to a strict Monday-Wednesday-Friday posting schedule and August 12th just so happens to fall on a Monday but just because I’m personally accountable for this posting cadence does that mean August 12th DESERVES a blog? My gut says no.
If we’re being honest, and I mean no disrespect here, August 12th has no personality. No brand. It’s just August 12th. And don’t come at me with some nonsense about how no date has a brand. Cause you’d be hella wrong. Almost every date has a brand. Watch, here’s 3 random dates and their brand:
January 14th – resolutions, blankets and playoff football
September 27th – back to school, brisk mornings, football
June 19th – Sunshine, pool parties, no football
I can do this with almost any date. But not August 12th, the second or third week of August (depending on how you count it). August 12th is directionless. It lacks the luster of the beginning and middle of summer but is void of the fresh breath of air that comes with Labor Day. It’s in no mans land. Might as well cancel August 12th if you ask me. I mean I would have even been better off writing this blog yesterday or tomorrow even. At least August 11th and August 13th are giving it some effort being prime numbers and what not. But August 12th, bleh, don’t need it.
And was this just an excuse to not really write a blog but still maintain the schedule I’ve set out for myself? That may be true but that’s what August 12th is all about baby!
